Real Estate Careers: What is it?

It's a career in Real Estate.

This is not a job; and you cannot think like an employee and be successful in this career. Employees think and act in terms of TIME. On their job, they know that if they show up, are somewhat productive, and put in their time they get to retire.Entrepreneurs on the other hand think and act in terms of goals. Their success is not a function of time; it is a function of hitting their GOALS. They set their goals. They decide the income/outcome. And they are in charge of their life. For them a Career is a Business. They own it. They manage it. They receive all the benefits.A Real Estate Career is not a job. It is a business. You become a licensed professional that is in control of your own inventory and business plan. A real estate professional is an independent contractor who has high goals for a high income.Our product is houses. We can earn a high income by either listing them, and representing the seller or we can sell them and represent the buyer or we can do both at the same time! And you can sell them anywhere in the St. Louis Metropolitan area.

You Must Have a Real Estate License

This business is regulated by the Illinois Department of Financial and Professional Regulation and they require that you pass the 45 hour sales person course to become qualified to sit for your licensing exam. Once you complete that course, you can then take the test and become a licensed real estate agent. Our program is for candidates planning on getting a license. If you do not have a license now, that is alright...we will show you how to get it.

What can you expect in your first year?

The first year is the most difficult in a real estate agents career. You are starting out both LEARNING and DOING the business. And the challenge is to keep the vision and faith strong while you are working in the beginning stage with no income. This is a business based on commissions. And if you sold a house the first day you received your sales license, it would take approximately six weeks before you received your FIRST paycheck!Starting out you actually have two jobs: Your first job is to create the business; and your second job is to service the business you create. And in the beginning you are learning HOW to do both of these feats at the same time.It takes skills and courage to start your own business. It also takes some time. That is why you need some residual income available to back you up while you are working to get your business up and running. The turn over rate is about 80 percent mortality for real estate agents in the first 24 months. The reason for this high turnover is usually due to the fact the agent was undercapitalized and unprepared for what to expect in getting started. That is why you need to have all the facts, up front, so you can prepare yourself to get across the bumps in the road, so to speak. (Our turn over is record low.)

Real Estate Careers: Why Coldwell Banker Classic Real Estate?

Entrepreneurs always want to be in an environment where lots of money is being made ... that's our office! So it is simple: Coldwell Banker is rated by Entrepreneur Magazine and Success Magazines as the Number 1 real estate Franchise in the Nation. It is all about money ... and lots of it is being made by our agents in our offices. When you work in a great environment and start doing what top agents are doing - the results will be, you will start earning what top agents earn!

Coldwell Banker Residential Affiliates is the LARGEST REAL ESTATE BROKERAGE IN THE WORLD.

The experience, international strength and power of Coldwell Banker helps you generate more listings, leads, referrals and sales.

  • Recognized nationally among consumers as one of the best known and respected names in real estate.
  • A vast network of over 105,000 sales associates in more than 3,500 offices throughout the World.
  • Named the #1 real estate franchise in North America by Entrepreneur magazine for the past 9 years.
  • One out of every 9 homes sold in the U.S. involves a Coldwell Banker sales associate.
  • Over 100 years of experience and stability.
  • Recognized by U.S. News and World Report's annual housing report.
  • Coldwell Banker offers innovative solutions to help distinguish you from your competitors while supporting you with a full range of benefits and savings.
  • Our investment in state-of-the-art technology, communications networks and access to data and research help you increase productivity and stay ahead of the competition.

COLDWELL BANKER and our business alliances offer special services and savings to you and your clients.

  • Special discounts, exceptional customer service and convenience - you and your customers will benefit from Coldwell Banker's national and local agreements with world class companies like AT&T, ADT Home Security, North American Van Lines, Public Storage, Laxmark, Airborne and Kodak.

Our HIGH PROFESSIONAL STANDARDS and consumer- oriented approach to business provide a solid foundation for success.

  • A reputation for the highest standards of integrity and professionalism.
  • Sales associates and management throughout the Coldwell Banker Classic Real Estate system work as a team to serve the needs of consumers.
  • The power of an international network that has been built on a strong foundation of local management and a tradition of excellence.
  • You can be proud to be part of the Coldwell Banker Classic Real Estate team of outstanding real estate professionals.

SPECIALIZED TRAINING and continuing education help you achieve peak performance.

  • Coldwell Banker University features over 100 courses and retreats on Financial Planning, CRBN and CRS Certification, GRA Credit, Marketing Skills, Legal Issues, Communications, Business Development, Relocation and Referrals, Presentation Skills and much more.
  • Advanced courses for experienced sales associates promote personal and professional growth at every stage of your career. Courses in effective telephone techniques, sales communications, personal business development and more are available.
  • Certification Programs - for new home sales, Previewsâ„¢ Elite Homes, and more.

Outstanding promotional and prospecting TOOLS generate more leads, more sales.

  • Professionally pre-designed brochures, mailing pieces, postcards, farming tools and other aids eliminate design costs.
  • "MERILL" Supply Catalog for volume discounts on ad specialties, brochures, post cards, exhibit and display systems, signage, personal promotions, printing services and more.
  • Personalized materials and videos for maximum sales impact.
  • The Coldwell Banker Classic Real Estate seller services we offer gives you a competitive edge with an integrated series of advanced marketing and listing tools.
  • The Coldwell Banker Classic Real Estate Buyer Service tools turn more prospects into satisfied buyers and loyal repeat customers and help ensure a successful transaction - before and after the sale.
  • Broad internet exposure, plus listings on the Coldwell Banker websites attract buyers globally.
  • Coldwell Banker Classic Real Estate provides unparalleled tools and distinctive materials for upper-tier listings. Designed to reach the buyers and sellers of exceptional properties,

Coldwell Banker® invests millions of dollars each year in ADVERTISING AND PUBLIC RELATIONS to promote the Coldwell Banker name and the quality of our sales associates.

  • A public relations campaign that has helped make Coldwell Banker one of the most recognized and quoted names in real estate.
  • National television campaign
  • TV media buy offers broad and extensive reach - airing on TV Stations across the Nation.
  • National network radio promotions.
  • National print media buy includes the Wall Street Journal, U.S. News and World Report, and USA Today.
  • Local print media includes The Journal Gazette-Times Courier, as well as the Real Estate Book
  • Internet media campaigns include,


  • Increased in-house sales.
  • International networking.
  • Strong local company, heritage and leadership.
  • #1 Real Estate Company in a 10 county region
  • Over 20 real estate professionals.
  • A promising future with continued growth and expansion in Coles County and the surrounding areas.

Technology Tools

Technology is not going to put real estate professionals out of business. However, it will eventually put those agents without technology out of business! So what do you need? Public computers are available for your use or you may bring your own computer and hook to our network. Knowledge of computers is not necessary but helpfull. You need to operate a local or web base e-mail software as well as the Internet for a world of resources at your fingertips. Training available upon request.There is no excuse not to get on board with current technology. A laptop is preferred if you are starting out. It gives you flexibility in moving from home, to office, and to the field for presentations. You will also need a cell phone, and hopefully you will set up a computer in your home. That is really the basics in getting started.

Real Estate Careers: Frequently Asked Questions

Question: How do I know if this kind of work is for me?
Answer: That is a common question. In general, you should always find the kind of work in which you can get excited. Selling is a very emotional business. You have to believe in your product and its benefits for your clients. If you can get excited about it, usually you can sell it! Also you need a vision for where you want to go in life; and be able to see how this business vehicle is going to help take you there. You have lots of freedom and flexibility in this career. That can be either a blessing or a curse-depending on how strong you are in self disciplining your time schedule in face of a lot of competing pulling demands placed on you by others. Go to the section: How Winners Think for a betting idea of the ideal profile of a good real estate agent.

Question: How do I know if I qualify for this work?
Answer: The financial resources necessary to get started is estimated at around $1,400. In the financial staying power you also need some savings to meet expenses while you are in real estate school and learning and implementing your business. Thus need a capital reserve of around three months living expenses. You also need to be willing to make a strong commitment to this career as a business to see you through the ups and downs which any new business will experience.

Question: How do I get paid?
Answer: This is a commission driven business. Meaning: when you sell a house, you/we get paid a commission. Our commissions are usually paid the same day the money arrives to us. There is no limit to the number of houses and commissions you can generate a month!

Question: How do I choose a real estate company?
Answer: For new agents, you should use three main criteria in selecting a real estate company: First, you need lots of training. So select an office based on the training their offer. Next, you will need support systems to help you grow your business. So make sure the office manager does not sell and compete against his or her agents. Check out the extent of the administrative staff and what they will do for you to help you grow your business. And finally, choose a company that has a strong national image with the type of advertising to maintain the BRAND designed to maintain market share. You also want to be in an office environment where you are working with full time professional agents with lots of sales taking place daily! We are proud to say Coldwell Banker Classic Real Estate is on the top for all of these.

For More Information Contact

Mike Staton Managing Broker

(217) 317-0023 Cell

(217) 258-4663 Mattoon

(217) 348-0191 Charleston

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